It seems SXSW has become a right of passage. It has become an obligatory pilgrimage for artists who are searching for their big break

‘I had made it. Not only was I rubbing elbows with the big names in the Industry, but I made my my being there essential for the common goal of our street team.’

‘Every night continued as the first, except I was quickly making a name for myself. The more people I networked with, the more I was able to see my career advancing.’

The ride to Austin wasn’t very eventful but we knew this trip was going to be extremely relevant to business throughout 2010/11