After the hype of Dr Dre’s fist music video release for upcoming album Detox, the rap mogul and producer hasn’t delivered what he feared would be ‘anticapointment’.
In fact, ‘Kush’ takes his ‘PHD’ in music to a whole new level with a slick, powerful, and stylish video directed by Joseph Kahn. Keeping that NWA attitude, and powerful screen presence, Dre makes this look easy, whilst he brings life to a frozen audience in the style of a Matrix music video and Snoop guarantees his classic cool to add to its charm. With powerful lighting, and an array of gorgeous women, private jets and helicopters, big budget and wealth is on display with serious cool.
Remembering Dre’s last outing with Snoop Dogg, Kurupt and Nate Dogg in ‘The Next Episode’, fans were waiting to see how the Doctor would bring his own form of ‘bling’ in his latest release, and this track meets that expectation.
Kush music video review : What others are saying
” It’s fun, and it’s got a hot production. “Kush” currently sits at #58 on the Hot 100, more than a respectable position for a single that has got so far almost zero promotion. However, now that the music video is out, let’s see if it can break the Top 20. Ten years after his last album “2001”, Dr Dre is finally back!” – directlyrics.com
“The visual of Snoop & Dr Dre walking in slow motion at the end of this Kush video is doooope.” Chamillionaire
“In the clip Dre and Snoop hit the club to spark up some fun while Akon makes it rain in a private jet cruising over the city. Visually, it s an interesting video.” – EW.com
“The video itself is pretty extraordinary — a last-minute contender for best of the year. For starters, it’s nice to see Dre starring in something where he isn’t hawking Dr Pepper or laptops, and it’s even cooler to see Dre and Snoop Dogg sharing the screen again for the first time since “The Wash.” Even in this age of “Avatar” where it seems like anything is cinematically possible, we’re left scratching our heads as to how they managed to do this stopped time effect.” –Yahoo music