Selena Gomez promoted earlier today her new video for the UNICEF Tap Water project, an international campaign to raise money to provide clean water for children.

Rihanna and Selena Gomez are just a few of the many philanthropic celebrities in the entertainment industry that are using their star power to promote good initiatives.

Selena Gomez' star appeal will help the UNICEF campaign reach donors and raise funds through small donations. This method of fundraising is becoming more popular via social networks and youtube.

Selena Gomez Tap Project Video

http://www.youtube.com/watch?v=-Gknql_od8I

Rihanna UNICEF Celebrity Tap video

http://www.youtube.com/watch?v=BI4cYveGeNo