It sounds pretty over the top but if you log on to Universal's Music Group youtube account right now you will find their videos have been viewed a whopping 6.9 billion times.
6.9 billion is approximately the Earth's entire population, which will reach 7 billion next month. Now of course, not everyone in the world has seen this youtube account, but the sheer volume of individual video plays marks a milestone in online viewing statistics for a single brand.
If I take the length of an average video at, lets say, 3 minutes, and multiply that by 6.9 billion, we come to approximately 20.7 billion minutes of content consumed.
Some of you will read this and think what about youtube itself? I won't contest the fact that youtube as a platform has racked up an astronomical amount of views, but youtube didn't start out as a media library producing its own content. In fact, it's the content that Universal offers through youtube that audiences keep coming back to. It just goes to show that a platform so diverse and open to a global audience will have a far larger viewership than any national TV network.
Universal Music Group on youtube, Official Website
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